对产品没信心？苹果将MR头显销量预期下调三分之二
苹果的内部预测显示，随着该公司在后续版本中改进MR头显的功能并降低价格，它最终所带来的变革程度有可能与iPad或Apple Watch齐平。该产品可能每年会为苹果贡献超过250亿美元的收入。
当地时间5月18日周四，据彭博援引知情人士报道，苹果公司已将其期待已久的混合现实（MR）头显的销售预期下调了约三分之二。
报道指出，苹果最初希望每年销售约300万台，但现在已将销售预期削减至约100万台，随后又下调至了90万台。相比之下，苹果每年iPhone手机的销售量超过了2亿部。
MR头显可以在现实世界的视图上叠加数字对象，人们普遍预计它将成为苹果的下一个主要产品。苹果将于6月5日举行全球开发者大会，预计将在会上展示该款头显，最早要到秋天才能向大多数用户进行交付。在过去多年时间，苹果团队一直潜心研发，并且多次推迟了发布时间。
彭博今年2月曾报道，这款头显预计售价高达3000美元左右，是Meta Platforms最昂贵的Quest Pro头显售价的三倍。
虽然下调了销售预期，但苹果的内部预测显示，随着该公司在后续版本中改进MR头显的功能并降低价格，它最终所带来的变革程度有可能与iPad或Apple Watch齐平。该产品可能每年会为苹果贡献超过250亿美元的收入。
彭博认为，与其他VR头显制造商一样，苹果也未能解决一些核心技术问题。虽然苹果希望对部分功能进行改进，但这些功能不如公司最初设想的那么先进，比如充当外部Mac的显示设备和进行多人视频通话。
与此同时，苹果一名前任营销高管给这个硬件“浇了一盆凉水”。曾经负责苹果市场营销工作的前任高管迈克尔·加滕伯格（Michael Gartenberg）表示，苹果增强现实头显可能成为有史以来最糟糕的科技产品之一。
加滕伯格指出，苹果这一头戴设备是一个高风险的“赌博”，最重要的原因是竞争对手推出的类似产品没什么市场。目前，包括 Magic Leap 以及微软公司均销售增强现实头戴设备，但是销量相当平庸。据透露，苹果一些员工也对这一产品忧心忡忡。
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