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一个时代落幕,奈飞宣布退出DVD租赁业务
uSMART盈立智投 04-19 10:48

来源:环球市场播报

奈飞公司周二宣布,将于今年晚些时候关闭DVD租赁业务,该公司最初靠这项业务起家,但现在已转型为流媒体视频巨头,而其当年的竞争对手百视达早已破产。

奈飞高管当地时间周二下午宣布,该公司将在9月29日寄出25年来的最后一个红色DVD信封。过去10年,这项业务的收入已从2013年的9亿多美元下降到去年的不到1.5亿美元。

奈飞联席CEO泰德·萨兰多斯(Ted Sarandos)在一篇题为“奈飞DVD -最终季”的博客文章中说:“我们的目标一直是为我们的会员提供最好的服务,但随着业务的不断萎缩,这将变得越来越困难。”

25年前,在那个依赖光盘等实体媒体在家观看电视节目和电影的时代,奈飞是作为一家DVD租赁公司创办的。当时的DVD业务由百视达(Blockbuster)主导,该公司通过旗下的实体连锁店出租电影视频,如果没有按时归还,则收取滞纳金。

Netflix采用了一种不同的方法,允许消费者将一定数量的DVD邮寄到家中,并在闲暇时归还,这最终导致了百视达的灭亡。后来,奈飞开始专注于直接面向消费者的流媒体服务,并首先向DVD订阅者免费提供这项服务。

奈飞联合创始人和前任CEO里德·黑斯廷斯对流媒体服务的愿景取得了成功,该公司去年的流媒体订阅收入达到约315亿美元,而DVD业务的收入为1.46亿美元。现在,美国娱乐界和科技界的一些大公司,包括迪士尼、苹果、华纳兄弟旗下HBO,以及许多其他公司都效仿奈飞的做法,将流媒体确立为最主要的媒体消费形式之一。

萨兰多斯在周二的声明中写道:“这些标志性的红信封改变了人们在家看节目和电影的方式,为向流媒体的转变铺平了道路。”

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